Showing posts with label Small Business. Show all posts
Showing posts with label Small Business. Show all posts

Wednesday, February 11, 2009

Book Review: The 4-Hour Workweek by Timothy Ferriss


The 4-Hour Workweek by Timothy Ferriss - 4.5 STARS
Personal Finance, Entrepreneurship, Small Business

This book is a masterpiece I do believe. Really it just opens your eyes to a completely different way of life. Whether you choose to employ the strategies described within this book or not, you will truly enjoy the journey that Tim takes you on throughout this book.

To be honest a great deal of what is included within this book is not of direct use to me. I am going to school get my Bachelor of Commerce (Bcom), then I am getting my Chartered Financial Analyst (CFA) designation and finally my Master's of Business Administration (MBA) specializing in Finance or Private Equity. All of this in order to allow me to work within and later own my own hedge fund, private equity fund or venture capital firm. Needless to say, all of these directions do not make a 4-hour workweek very possible. Nonetheless, this is an amazing work. AND a real eye opener!

Please trust me on this one and pick up a copy of this and give it a read! It is a great book!

Quick topic spoiler...

Nevermind, I can't do it! This book is way to much fun to read and a poiler truly would spoil it!

Get it at Amazon.com!
Click here: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Cheers,
R

Book Review: Instant Income by Janet Switzer


Instant Income by Janet Switzer - 3.5 STARS
Personal Finance, Entrepreneurship, Small Business

Now, I had a very hard time deciding what to rate this book. It was a very interesting read, covered some great topics and gave some wonderful insights into creative ways to market products and services. I enjoyed the read, at the time I read this though I don't really have a use for the information... I think it may be worth another read. But, we'll see when that happens.

This book covers such topics as: increasing sales of a product from existing customers, making money with affiliates and joint ventures, making money online, writing ads (copywriting), starting and running occasional small businesses and going into business with your employer. I know that looks like a ridiculously ambitious list to cover in just one book, but she does a surprisingly good job. I'd say though, that each topic requires much more information than is included within this book. It is a great starting point for each of these subjects though.

Switzer's real wins within this book are the portions dealing with copywriting, internet marketing, selling to existing customers and how to launch a product (in particular a book or other intellectual property).

Janet Switzer has some very solid experience working with clients marketing and launching their products (most well known client that I'm aware of is Jack Canfield of the Chicken Soup for the Soul empire). She really is an expert within the above mentioned field and it is a pleasure to hear her prospective on these topics.

All in all, this is well worth a read if you are looking for some base info on any of the topics I mentioned within this review.

Take a look at Instant Income here (Amazon):
Instant Income: Strategies That Bring in the Cash

Please let me know what you think of this... Also, I truly believe the information contained within this book is only as valuable as the degree you put it to work in your life!

Cheers,
R

Book Review: Affiliate Millions by Anthony Borelli and Greg Holden


Affiliate Millions by Anthony Borelli and Greg Holden - 3.5 STARS
Internet Marketing, Entrepreneurship

Borelli and Holden give a great overview of the business of marketing affiliate programs. This is a wonderful introduction for anyone interested in how this lucrative business is run or wants to start an internet marketing business of their own.

Now, this book focuses almost entirely on one form of marketing and the is Pay-Per-Click (PPC) advertising. That refers to such services as Google Adwords, Google Adsense, Overture, etc. This is perfect if you are looking for strategies on marketing in this way, but remember very little of this book is dedicated to marketing your own website or blog.

One wonderful aspect of this book is the fact that Borelli really narrows down your search for products and sevices to market. He spends a great deal of time sharing info on particular affiliate networks and how they work (Clickbank, Commission Junction and Amazon).

If this is an area of business you are interested in getting involved in, you currently market on or offline, you own a website or blog, you would like to make money online or you are just curious how this potentially lucrative field works then give this book a read.

Check it out here (Amazon):
Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

To your future affiliate millions!
R

Book Review: The E Myth Revisited by Michael E. Gerber


The E Myth Revisited by Michael E. Gerber - 4.0 STARS
Small Business, Entrepreneurship

Michael Gerber really hit a home run with this book on entrepreneurship. This is a classic, and a must read (especially for a small business owner, or someone thinking of starting their own business). It is also a very good read for any mid to high level manager within a customer-centric company.

Gerber goes through the evolutionary stages of a company and goes in depth on pitfalls and strategies of a company at each stage. He also shares real life stories of his experience consulting with small business owners.

Join the "Turn-key Revolution" and create your "Franchise Prototype". I have to agree with the majority of the reviews on this book that I've read and say this is a MUST READ!

Take a look at it here (Amazon):
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Enjoy reading this Small Business classic!
R